While things will change in the beauty industry, Sofia Sasson, founder and CEO of Best Beauty Bar e-commerce destination, sees a bright chance to grow. “They have the market. It’s a big market, there’s big enough room for everybody,” she says. “Even though there will be many online beauty giants[....]

As one of the few beauty bar’s in a market dominated by established giants, Best Beauty Bar bestbeautybar, is carving a unique niche, championing independent beauty brands. Also this strategic initiative not only enriches their product portfolio but also assists the smaller player, the more innovative products distributed by this[....]